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It must be such a thrill to be living through these coronavirus days, with the shared enemy non-human and politically, the media-driven panic a protracted break in routine and an excuse for proactive hoarding of food and toiletries. Universal fear-mongering media clickbait feeds the public just enough useful facts to keep everyone unbalanced, needy and glued to their information streams. It’s a godsend for populations used to the past few years diet of unrewarding tribal bickering on social media and workaday toil. In a way, it’s the ultimate evolution of the reality show.

COGNITIVE DISSONANCE is a psychological state, observed when a brain holds onto a belief (about reality) in the face of persistent contradictory evidence; by somehow ignoring it. COGNITIVE DISSONANCE is stressful but not as disturbing as having to explode a belief. The brain’s natural non-stress state, however, is COGNITIVE CONSONANCE, where belief is evidentially and consistently in alignment with reality.
The less easily observed but nonetheless essential enabler of COGNITIVE DISSONANCE is known as COGNITIVE ASSONANCE. ASSONANCE recasts DISSONANCE with most of its stress removed so it feels almost as natural as CONSONANCE.

Democrat Blue or Republican Red? Both were appropriated post-FDR by rival factions of corporate and lineage big capital, to ringfence key voter demographics. The false dichotomy is designed to divide and rule the American people, so entrenched power can exploit the many and reward the few without regulation or restriction. What about the ideal ‘anyone can become President’? Do we need to Make America – Americans – Great Again?

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The uneducated and the experts get a lot of flak from trained gatekeepers with big platforms but the antipathy is self-serving virtue signalling designed to cover up a degrading groupthink that’s steadily retarding the progress of our society to a virtual standstill. The recent Dawkins Eugenics “controversy” is a case in point.